Leaders of Loyal Church reached out to me to brand their house church that began meeting during the Covid-19 pandemic. Loyal Church is a place where reformation meets tradition; where modernity meets antiquity. The leaders of Loyal sought to return to the essentials of Ancient Christianity– meeting in homes, sharing meals and life together– but in the context of the 21st century. The logo is a reflection of the mingling of the two by implementing a modern sans-serif font alongside a traditional serif font. The influence of modern and traditional can be found throughout all applications with the use of analog photography and serif fonts alongside sans-serif fonts and minimalist design.